HANA VANDERBILT DESIGNS
Designing your authentic · aesthetic success
typography · photography · Ux/Ui
branding · motion graphics · package design
typesetting ·
(typography cont'd)
Ui/Ux
photography
traditional · art
Softwares
InDesign · Photoshop · Illustrator · After Effects · Adobe XD · Figma · Wix · Acrobat · InDesign · Photoshop · Illustrator · After Effects · Adobe XD · Figma · Wix · Acrobat · InDesign · Photoshop · Illustrator · After Effects · Adobe XD · Figma · Wix · Acrobat · InDesign · Photoshop · Illustrator · After Effects · Adobe XD · Figma · Wix · Acrobat
PROCESS
· our process ·
Step 1 : Research Before we meet for your appointment, I look online to find your company, and what your clients might see, and what your visible goals are. Depending on the service you're hoping for, I will look into relevant information and research! (Example: for Branding, I would research your core demographics, what matters to them, and the best way to reach them!)
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Step 2 : Getting to know you In our initial consultation, you share what you're hoping to accomplish and we compare notes to come up with strategies for reaching your audience! (together we will come up with a list of ideas (Items, vibes, movies, music, values, and concerns))
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Step 3 : Solidify and Conceptualize Post-consultation, I will creatively process, solidify, and conceptualize a few different ideas for you to choose from based on your goals. This may involve email correspondence or a second meeting, depending on your preference. Solidifying the tone and vibe of the story you want to tell.
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Step 4 : Storyboard Once you approve the story you want to tell, sketches will be made of official graphic and/or motion design!
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Step 5: Execute The fun part! Using skills and programs, it's time to make your vision come to life!
I am Hana Vanderbilt, a designer dedicated to simple, but strategic business communication. My journey began with a fascination for how motion and form can tell a story that resonates with the human spirit.
With a focus on branding and motion graphics, I believe every project should be a reflection of its core essence. Whether I am crafting a sleek package design or developing dynamic advertising sequences, my goal is to create work that feels both artisanal and authentic.
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behind the designs